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Joseph Campbell Foundation Website
Project type
Web Development, Web Design, Web Migration
Date
December 2023
Location
Los Angeles, CA
Joseph Campbell Foundation Website Redesign
As lead web developer for the Joseph Campbell Foundation's complete platform migration from WordPress to Wix, I spearheaded a comprehensive redesign that transformed the organization's digital presence. Working alongside a project manager and artist, I led all aspects of site development, including layout architecture, design implementation, and the complex migration of extensive legacy content. The project's most significant technical challenge involved migrating years of custom hierarchical blog data from WordPress's proprietary structure to Wix's framework—a feat that required innovative solutions to preserve content integrity and organizational logic. I successfully migrated the Foundation's entire podcast library and blog archive while implementing custom features that enhanced user experience and accessibility. The results exceeded expectations across all metrics: the redesigned site achieved significant audience growth, improved customer retention, longer session durations, and expanded global reach, establishing a robust digital platform that honors Joseph Campbell's legacy while serving a modern, international audience.
