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Joseph Campbell Collected Audio

Project type

Cover Design, Web Marketing Strategy, Project Management

Date

March 2025

Location

Denver, CO

Joseph Campbell Audio Collection

As cover designer, web marketing strategist, and project manager for the Joseph Campbell Foundation's Collected Audio series, I orchestrated the creation and launch of a premium digital audio product line that brought decades of archival lecture recordings to a modern audience. I designed distinctive cover artwork for each volume in the series, combining classical imagery with contemporary design elements to honor Campbell's scholarly legacy while appealing to today's digital consumers. In my project management capacity, I coordinated closely with audio engineers throughout the complex restoration process of original cassette recordings, ensuring historical fidelity while achieving modern audio quality standards. I then developed and executed the web marketing strategy, creating compelling product pages, educational content, and promotional materials that effectively communicated the collection's unique value. The successful launch integrated seamlessly with the redesigned website infrastructure, establishing a sustainable revenue stream while making Campbell's teachings accessible to a new generation of mythology enthusiasts worldwide.

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